- Circulation of 760,000 newspapers
- Readership of 2.5 million in the Southeast
- One-Order/One-Bill placement services
- Fills a niche and fits the lifestyle of active and alert African-Americans
INCOMPARABLE CREDIBILITY: Our newspapers are a trusted voice in the Black community and
have been for over 165 years.
EXCELLENT PROMOTIONAL VEHICLE: Provides the ideal complement to local sales/merchandising
efforts with the ability to tag local retail outlets.
BEST REACH OF ALL PRINT MEDIA: Subscription, newsstand and free distribution provide excellent
reach with audit verification.
DELIVERS DIVERSE CONSUMERS: Our newspapers’ readership reaches multiple segments including
professional and blue collar workers.
BEST PASS ALONG AND FREQUENCY OF ALL PRINT MEDIA: Our newspapers are passed along
to approximately 4.5 readers and the weekly distribution offers optimum program continuity.
EVENT AND PROMOTION PRESS COVERAGE: Our newspapers afford advertisers editorial and
press coverage in additional to cost effective advertising space, which allows additional influence by the
advertisers.
SPONTANEOUS MEANS TO MOVE PRODUCTS AND SERVICES: Excellent vehicle to ensure
immediate response to consumer offers.
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