SAAPA Advertising is an ad agency, which emerged from, and represents the Southereastern African-American Publisher's Association, an organization which represents 21 African-American newspapers in the Southeast Region.

Our agency can provide research which demonstrates the economic vitality of African-American consumers and their growing importance in the American market place. With this information we can accurately target your intended market and reach them effectively and collectively through the 21 newspapers we represent.

Because our agency is comprised of members of the Southeastern African American Publisher's Assocation, we can maximize your budget by getting the most out of your advertising dollars. We can accomplish this because our ad agency represents our organization and our organization represents our newspapers collectively. We can therefore represent you with maximum efficiency.

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Through SAAPA Publications, Advertisers Are Afforded The Benefits Of:

  • A full-family readership (both adults and children)
  • A buying audience ranging in age from 18 to 55
  • An average income level of $30,000 annually
  • High school and upper educational levels
  • Majority readers are homeowners
  • Ninety-five percent of SAAPA markets have military bases
  • Major tourist attractions

Facts About the South

Most African-Americans live in the Southeastern United States and a majority of the total U.S. population has now returned to the South! Fifty-three percent of the total Black population now resides in the South, which is an increase of 13 percent since 1980.


Source: SMSI & U.S. Census
Of the 20 states with the largest shares of Black buying power, all 9 SAAPA states are represented. In the 1940s and 1950s, blacks migrated to the North in massive numbers, but the 1990s have witnessed a reversal of that trend; it is estimated that in the near future approximately 70 percent of all African-Americans will be living in the South.

---- Service Provided by SAAPA ----

SAAPA represents 21 African-American weekly newspapers which provide advertisers with an easy and affordable means of reaching the fastest growing consumer market in America.

SAAPA, when properly utilized, will effectively and cost-efficiently provide access to:
  • A circulation of 760,000 with a weekly readership of 2.5 million
  • A market whose buying power exceeds $177 billion
  • An inroad to a market which yields the largest share of Black buying power in the United States
---- Let SAAPA Work For You ----
  • One step billing and ordering process
  • Provide extensive and detailed demographic data
  • Offers assistance in creating innovative sales and marketing programs
  • Access to research, polling and consumer sampling
  • Verified/audited circulation